Work
Research Lead
Architech
November 2021 - present
Currently lead the user research practice, which includes research execution on client projects, research ops, and managing our small UXR team. I’ve created research templates, managed our tool stack, and created guides and training on research to help our teams and clients understand the value of research.
Senior UX Researcher & Designer
Architech
November 2018 - November 2021
Designed wireframes, task flows, and started establishing the UX research practice for the design team, focusing on qualitative research methods like usability testing and interviewing to create outputs like personas and journey maps. Also worked as the UX writer for conversation design projects on Alexa and Google Assistant.
Software: Sketch, Lucidchart, Airtable, Voiceflow, Photoshop
Experience Architect
Momentum Digital Solutions
May 2016 - November 2018
Led the user research practice, including heuristic analyses, competitive/comparative reviews, card sorting and usability testing. I created wireframes, information architectures, and requirements documents for financial, ecommerce, and municipal clients.
Software: Axure, Visio, Sketch, Photoshop, Optimal Workshop, Usability Hub
UX/Digital Consulting (freelance)
October 2015 - May 2016
Offerings included site audits, site mapping, QA testing, and analytics/SEO reporting.
Software used: Axure, Visio, Microsoft Office, Google Analytics, Wordpress
UX Architect
H2 Central Marketing & Communications
April 2013 - June 2015
Worked on a variety of projects, from ideation through to QA. Deliverables included information architecture, wireframes, functional requirements, logic mapping, test cases, gap analyses, and heuristic evaluations. Acted as the UX bridge between strategy, design, and development.
Software used: Axure, Visio, HotGloo, Microsoft Office, Google Analytics
Project Manager
Academica Group, Inc.
May 2008 - September 2011
Coordinated all projects in the Toronto office, including print work and website design. Managed relationships with clients, employees, and contractors. Executed all user research on digital projects, which included persona development, user interviews, and usability testing – both remote and in-person.
Education
Personal Development Training
2016 - present
Laurentian University - Effective Survey Design (in progress)
IBM - Design Thinking Practitioner (Co-Creator in progress)
Center for Humane Technology - Foundations of Humane Technology Certificate
Google - GA4 Certification
Nielsen Norman Group - Analytics and User Experience
Google - Google Analytics for Beginners & Advanced Google Analytics Certifications
Nielsen Norman Group - Omnichannel Journeys and Customer Experience
Master of Information
Information Systems & Design: University of Toronto
September 2011 - April 2013
Courses included information architecture, research methods, user centred design, as well as a professional practicum.
Post-Graduate Certificate
Corporate Communications & Public Relations: Fanshawe College
September 2007 - May 2008
Courses included facilitation skills, trends and technologies in PR, and Adobe InDesign and Photoshop.
Honours Bachelor of Arts
European Studies, Minor in French: University of Guelph
September 2003 - April 2007
Courses included international marketing, management in organizations, and an undergraduate thesis research project.